Malling as a way of life in the Philippines: Emerging malling trends
Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. They are self-confessed “mall rats” making retailing and shop...
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| Format: | text |
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Animo Repository
2003
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/6082 |
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| Institution: | De La Salle University |
| Summary: | Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. They are self-confessed “mall rats” making retailing and shopping center in the country a lucrative business. The study presents empirical data why people visit malls, what the enjoy most in malls, paces visited, and other relevant findings. It finally proposes a mall model to attain that “total mall experience.” |
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