Malling as a way of life in the Philippines: Emerging malling trends
Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. They are self-confessed “mall rats” making retailing and shop...
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2003
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oai:animorepository.dlsu.edu.ph:faculty_research-69422022-06-03T01:46:33Z Malling as a way of life in the Philippines: Emerging malling trends Garcia, Leonardo R., Jr. Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. They are self-confessed “mall rats” making retailing and shopping center in the country a lucrative business. The study presents empirical data why people visit malls, what the enjoy most in malls, paces visited, and other relevant findings. It finally proposes a mall model to attain that “total mall experience.” 2003-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/6082 Faculty Research Work Animo Repository Shopping malls—Philippines Consumer behavior—Philippines Retail trade—Philippines Industrial Organization Marketing Social and Behavioral Sciences |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
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DLSU Institutional Repository |
| topic |
Shopping malls—Philippines Consumer behavior—Philippines Retail trade—Philippines Industrial Organization Marketing Social and Behavioral Sciences |
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Shopping malls—Philippines Consumer behavior—Philippines Retail trade—Philippines Industrial Organization Marketing Social and Behavioral Sciences Garcia, Leonardo R., Jr. Malling as a way of life in the Philippines: Emerging malling trends |
| description |
Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. They are self-confessed “mall rats” making retailing and shopping center in the country a lucrative business. The study presents empirical data why people visit malls, what the enjoy most in malls, paces visited, and other relevant findings. It finally proposes a mall model to attain that “total mall experience.” |
| format |
text |
| author |
Garcia, Leonardo R., Jr. |
| author_facet |
Garcia, Leonardo R., Jr. |
| author_sort |
Garcia, Leonardo R., Jr. |
| title |
Malling as a way of life in the Philippines: Emerging malling trends |
| title_short |
Malling as a way of life in the Philippines: Emerging malling trends |
| title_full |
Malling as a way of life in the Philippines: Emerging malling trends |
| title_fullStr |
Malling as a way of life in the Philippines: Emerging malling trends |
| title_full_unstemmed |
Malling as a way of life in the Philippines: Emerging malling trends |
| title_sort |
malling as a way of life in the philippines: emerging malling trends |
| publisher |
Animo Repository |
| publishDate |
2003 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/6082 |
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