Malling as a way of life in the Philippines: Emerging malling trends

• Main Author: Garcia, Leonardo R., Jr.
• Format: text
• Published: Animo Repository 2003
• Subjects: Shopping malls—Philippines; Consumer behavior—Philippines; Retail trade—Philippines; Industrial Organization; Marketing; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/6082
• Institution: De La Salle University

Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. They are self-confessed “mall rats” making retailing and shop...