Code-switching in television-mediated political campaign ads in the Philippines

The present study examines code-switching in a political type of discourse, particularly the television-mediated political campaign advertisement (TPCA) in a multilingual society such as the Philippines. In a well-planned and carefully scripted TPCA, the mixing of two or more languages such as Engli...

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Bibliographic Details
Main Author: Gocheco, Paulina M.
Format: text
Published: Animo Repository 2013
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/6505
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Institution: De La Salle University

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