Impulsive buying behavior of millennials on online shopping
This study presents findings on consumer behavior among millennials in the Philippines regarding online impulse purchase behaviors. The rapid growth in information technology has evidently influenced the landscape of consumer behavior in the Philippines despite infrastructure constraints. Filipino c...
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| Main Authors: | , , , |
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| Format: | text |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/6808 |
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| Institution: | De La Salle University |