Effects of Nutritional Marketing to CALABARZON Private Senior High School Students’ Buying Attitude toward K19ookies

• Main Authors: Brosoto, Ivan Joe Vincent V., Laboriante, Katrina A., Coronacion, Frank Ivan Cedric V., Tobias, Krisitn Elisha L., Mendoza, Jean A.
• Format: text
• Published: Animo Repository 2022
• Subjects: nutritional marketing; buying attitude; marketing awareness; levels of involvement; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/sinaya/vol1/iss3/4; https://animorepository.dlsu.edu.ph/context/sinaya/article/1051/viewcontent/4_SocSci_and_Business_Manuscript__2_Effectiveness.pdf
• Institution: De La Salle University

This study evaluated the effects of nutritional marketing of UniTreats Co.'s K₁₉ookies on the buying attitude of its target market, the Senior High School (SHS) students. Moreover, this study sought to gather precise and relevant data on both variables and further define and understand them. Th...