Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels

Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation. This article explores how hotel marketing managers in Spa...

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Main Authors: Costa, Gerard, Vila, Mar
Format: text
Published: Archīum Ateneo 2014
Online Access:https://archium.ateneo.edu/jmgs/vol2/iss1/5
https://archium.ateneo.edu/context/jmgs/article/1035/viewcontent/sustainable_marketing_an_exploratory_study_of_the_perceptions_of_marketing_managers_in_international_spanish_hotels.pdf
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Institution: Ateneo De Manila University
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spelling ph-ateneo-arc.jmgs-10352023-09-14T09:42:03Z Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels Costa, Gerard Vila, Mar Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation. This article explores how hotel marketing managers in Spain perceive and manage the role of marketing in improving sustainable business management and the changes needed to make sustainable marketing work. The study contributes twenty-four empirical cases to discover what corporate changes managers consider necessary in order to make the hotel industry sustainable. The main research contribution is an initial framework of four fields in which executives set company management priorities with a view towards implementing sustainable marketing. 2014-06-30T07:00:00Z text application/pdf https://archium.ateneo.edu/jmgs/vol2/iss1/5 info:doi/10.13185/2244-6893.1035 https://archium.ateneo.edu/context/jmgs/article/1035/viewcontent/sustainable_marketing_an_exploratory_study_of_the_perceptions_of_marketing_managers_in_international_spanish_hotels.pdf Journal of Management for Global Sustainability Archīum Ateneo
institution Ateneo De Manila University
building Ateneo De Manila University Library
continent Asia
country Philippines
Philippines
content_provider Ateneo De Manila University Library
collection archium.Ateneo Institutional Repository
description Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation. This article explores how hotel marketing managers in Spain perceive and manage the role of marketing in improving sustainable business management and the changes needed to make sustainable marketing work. The study contributes twenty-four empirical cases to discover what corporate changes managers consider necessary in order to make the hotel industry sustainable. The main research contribution is an initial framework of four fields in which executives set company management priorities with a view towards implementing sustainable marketing.
format text
author Costa, Gerard
Vila, Mar
spellingShingle Costa, Gerard
Vila, Mar
Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels
author_facet Costa, Gerard
Vila, Mar
author_sort Costa, Gerard
title Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels
title_short Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels
title_full Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels
title_fullStr Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels
title_full_unstemmed Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels
title_sort sustainable marketing: an exploratory study of the perceptions of marketing managers in international spanish hotels
publisher Archīum Ateneo
publishDate 2014
url https://archium.ateneo.edu/jmgs/vol2/iss1/5
https://archium.ateneo.edu/context/jmgs/article/1035/viewcontent/sustainable_marketing_an_exploratory_study_of_the_perceptions_of_marketing_managers_in_international_spanish_hotels.pdf
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