Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels

Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation. This article explores how hotel marketing managers in Spa...

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Bibliographic Details
Main Authors: Costa, Gerard, Vila, Mar
Format: text
Published: Archīum Ateneo 2014
Online Access:https://archium.ateneo.edu/jmgs/vol2/iss1/5
https://archium.ateneo.edu/context/jmgs/article/1035/viewcontent/sustainable_marketing_an_exploratory_study_of_the_perceptions_of_marketing_managers_in_international_spanish_hotels.pdf
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Institution: Ateneo De Manila University
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