Sustainable Marketing: An Exploratory Study of the Perceptions of Marketing Managers in International Spanish Hotels

• Main Authors: Costa, Gerard, Vila, Mar
• 格式: text
• 出版: Archīum Ateneo 2014
• 在線閱讀: https://archium.ateneo.edu/jmgs/vol2/iss1/5; https://archium.ateneo.edu/context/jmgs/article/1035/viewcontent/sustainable_marketing_an_exploratory_study_of_the_perceptions_of_marketing_managers_in_international_spanish_hotels.pdf

Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation. This article explores how hotel marketing managers in Spa...