Market planning for preparatory launch of the iQue drink.

• Main Authors: Low, Yao Ming., Tan, Eliza Chiu Hui., Ng, Jian Wei.
• Other Authors: Han-Wong, Soke Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10065
• Institution: Nanyang Technological University

The report detailed the market planning for the preparatory launch of a new beverage, the iQue drink. A specific marketing plan was designed mainly to improvise the product in terms of content as well as packaging to appeal to the intended market and to build brand awareness through a series of adve...