Market planning for preparatory launch of the iQue drink.
The report detailed the market planning for the preparatory launch of a new beverage, the iQue drink. A specific marketing plan was designed mainly to improvise the product in terms of content as well as packaging to appeal to the intended market and to build brand awareness through a series of adve...
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Main Authors: | Low, Yao Ming., Tan, Eliza Chiu Hui., Ng, Jian Wei. |
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Other Authors: | Han-Wong, Soke Yin |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/10065 |
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Institution: | Nanyang Technological University |
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