Understanding and applying sun tzu's strategies in modern business.

This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management.

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Bibliographic Details
Main Authors: Chian, Pei Shan., Seow, Stephanie.
Other Authors: Kim, Changsu
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10075
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Institution: Nanyang Technological University
Description
Summary:This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management.