Understanding and applying sun tzu's strategies in modern business.

This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management.

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Bibliographic Details
Main Authors: Chian, Pei Shan., Seow, Stephanie.
Other Authors: Kim, Changsu
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10075
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10075
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spelling sg-ntu-dr.10356-100752023-05-19T06:08:59Z Understanding and applying sun tzu's strategies in modern business. Chian, Pei Shan. Seow, Stephanie. Kim, Changsu Nanyang Business School DRNTU::Business::Management::Strategy This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management. 2008-09-24T07:39:33Z 2008-09-24T07:39:33Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10075 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Management::Strategy
spellingShingle DRNTU::Business::Management::Strategy
Chian, Pei Shan.
Seow, Stephanie.
Understanding and applying sun tzu's strategies in modern business.
description This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management.
author2 Kim, Changsu
author_facet Kim, Changsu
Chian, Pei Shan.
Seow, Stephanie.
format Final Year Project
author Chian, Pei Shan.
Seow, Stephanie.
author_sort Chian, Pei Shan.
title Understanding and applying sun tzu's strategies in modern business.
title_short Understanding and applying sun tzu's strategies in modern business.
title_full Understanding and applying sun tzu's strategies in modern business.
title_fullStr Understanding and applying sun tzu's strategies in modern business.
title_full_unstemmed Understanding and applying sun tzu's strategies in modern business.
title_sort understanding and applying sun tzu's strategies in modern business.
publishDate 2008
url http://hdl.handle.net/10356/10075
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