Understanding and applying sun tzu's strategies in modern business.
This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management.
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2008
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Online Access: | http://hdl.handle.net/10356/10075 |
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sg-ntu-dr.10356-100752023-05-19T06:08:59Z Understanding and applying sun tzu's strategies in modern business. Chian, Pei Shan. Seow, Stephanie. Kim, Changsu Nanyang Business School DRNTU::Business::Management::Strategy This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management. 2008-09-24T07:39:33Z 2008-09-24T07:39:33Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10075 Nanyang Technological University application/pdf |
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DRNTU::Business::Management::Strategy Chian, Pei Shan. Seow, Stephanie. Understanding and applying sun tzu's strategies in modern business. |
description |
This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management. |
author2 |
Kim, Changsu |
author_facet |
Kim, Changsu Chian, Pei Shan. Seow, Stephanie. |
format |
Final Year Project |
author |
Chian, Pei Shan. Seow, Stephanie. |
author_sort |
Chian, Pei Shan. |
title |
Understanding and applying sun tzu's strategies in modern business. |
title_short |
Understanding and applying sun tzu's strategies in modern business. |
title_full |
Understanding and applying sun tzu's strategies in modern business. |
title_fullStr |
Understanding and applying sun tzu's strategies in modern business. |
title_full_unstemmed |
Understanding and applying sun tzu's strategies in modern business. |
title_sort |
understanding and applying sun tzu's strategies in modern business. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/10075 |
_version_ |
1770563664915464192 |