Understanding and applying sun tzu's strategies in modern business.

• Main Authors: Chian, Pei Shan., Seow, Stephanie.
• Other Authors: Kim, Changsu
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Strategy
• Online Access: http://hdl.handle.net/10356/10075
• Institution: Nanyang Technological University

This research project explores the relevance and extent of the use of Sun Tzu's Art of War in the modern business world. The food and beverage industry provides the background for the report, which centres on Sun Tzu's strategies and modern strategic management.