You have an important message! Evaluating the effectiveness of a text message HIV/AIDS campaign in northwest Uganda

• Main Authors: Chib, Arul, Wilkin, Holley, Ling, Leow Xue, Hoefman, Bas, Van Biejma, Hajo
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/100896; http://hdl.handle.net/10220/18211
• Institution: Nanyang Technological University

There is a growing evidence of the impact of mobile phones in healthcare (mHealth) service delivery, but more research is needed to determine whether SMS (Short Message Service) -based campaigns are appropriate for developing countries. This pilot study explored the efficacy of a mHealth campaign us...