Do you know the speaker?: An online experiment with authority messages on event websites

Do you know the speaker?: An online experiment with authority messages on event websites

With the widespread adoption of the Web, many companies and organizations have established websites that provide information and support online transactions (e.g., buying products or viewing content). Unfortunately, users have limited attention to spare for interacting with online sites. Hence, it i...

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Bibliographic Details
Main Authors: LIM, Kwan-Hui, JIANG, Binyan, LIM, Ee Peng, Palakorn, Achananuparp
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Databases and Information Systems
Social Influence and Political Communication
Online Access:https://ink.library.smu.edu.sg/sis_research/2621
https://ink.library.smu.edu.sg/context/sis_research/article/3621/viewcontent/C96___Do_you_know_the_speaker_An_online_experiment_with_authority_messages_on_event_websites__WWW2014_.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/2621
https://ink.library.smu.edu.sg/context/sis_research/article/3621/viewcontent/C96___Do_you_know_the_speaker_An_online_experiment_with_authority_messages_on_event_websites__WWW2014_.pdf

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