Do you know the speaker?: An online experiment with authority messages on event websites

• Main Authors: LIM, Kwan-Hui, JIANG, Binyan, LIM, Ee Peng, Palakorn, Achananuparp
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Databases and Information Systems; Social Influence and Political Communication
• Online Access: https://ink.library.smu.edu.sg/sis_research/2621; https://ink.library.smu.edu.sg/context/sis_research/article/3621/viewcontent/C96___Do_you_know_the_speaker_An_online_experiment_with_authority_messages_on_event_websites__WWW2014_.pdf
• Institution: Singapore Management University

With the widespread adoption of the Web, many companies and organizations have established websites that provide information and support online transactions (e.g., buying products or viewing content). Unfortunately, users have limited attention to spare for interacting with online sites. Hence, it i...