Do you know the speaker?: An online experiment with authority messages on event websites
With the widespread adoption of the Web, many companies and organizations have established websites that provide information and support online transactions (e.g., buying products or viewing content). Unfortunately, users have limited attention to spare for interacting with online sites. Hence, it i...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2621 https://ink.library.smu.edu.sg/context/sis_research/article/3621/viewcontent/C96___Do_you_know_the_speaker_An_online_experiment_with_authority_messages_on_event_websites__WWW2014_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |