An integrated brand communications campaign for Playworks Private Limited.

• Main Authors: Huang, Adeline Tianying., Ng, Roger Yang Kwang., Leung, Wai Leng., Mo, Jing Jing.
• 其他作者: Frith, Katherine Toland
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: http://hdl.handle.net/10356/1009

The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.