An integrated brand communications campaign for Playworks Private Limited.

• المؤلفون الرئيسيون: Huang, Adeline Tianying., Ng, Roger Yang Kwang., Leung, Wai Leng., Mo, Jing Jing.
• مؤلفون آخرون: Frith, Katherine Toland
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1009

The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.