Mobile phones : a study on consumer behavioural intentions.

Mobile phones : a study on consumer behavioural intentions.

With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attract...

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書目詳細資料
Main Authors: Chen, Yuliang., Foo, Suan Kit., Tan, Grace E-Lynn.
其他作者: Lang, Josephine Chin Ying
格式: Final Year Project
出版: 2008
主題:
DRNTU::Business::Information technology::Mobile commerce
DRNTU::Business::Marketing::Consumer behavior
在線閱讀:http://hdl.handle.net/10356/10143
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機構: Nanyang Technological University
實物特徵
總結:With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attracting new ones. As they are unable to differentiate themselves in terms of the ‘products’ offered due to similar technology being employed, they will need to distinguish themselves in terms of service quality provided.

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