Mobile phones : a study on consumer behavioural intentions.

• Main Authors: Chen, Yuliang., Foo, Suan Kit., Tan, Grace E-Lynn.
• Other Authors: Lang, Josephine Chin Ying
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Mobile commerce; DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10143
• Institution: Nanyang Technological University

With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attract...