Mobile phones : a study on consumer behavioural intentions.

With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attract...

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Bibliographic Details
Main Authors:	Chen, Yuliang., Foo, Suan Kit., Tan, Grace E-Lynn.
Other Authors:	Lang, Josephine Chin Ying
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10143
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10143
record_format	dspace
spelling	sg-ntu-dr.10356-101432023-05-19T06:24:06Z Mobile phones : a study on consumer behavioural intentions. Chen, Yuliang. Foo, Suan Kit. Tan, Grace E-Lynn. Lang, Josephine Chin Ying Nanyang Business School DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Marketing::Consumer behavior With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attracting new ones. As they are unable to differentiate themselves in terms of the ‘products’ offered due to similar technology being employed, they will need to distinguish themselves in terms of service quality provided. 2008-09-24T07:40:31Z 2008-09-24T07:40:31Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10143 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Marketing::Consumer behavior Chen, Yuliang. Foo, Suan Kit. Tan, Grace E-Lynn. Mobile phones : a study on consumer behavioural intentions.
description	With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attracting new ones. As they are unable to differentiate themselves in terms of the ‘products’ offered due to similar technology being employed, they will need to distinguish themselves in terms of service quality provided.
author2	Lang, Josephine Chin Ying
author_facet	Lang, Josephine Chin Ying Chen, Yuliang. Foo, Suan Kit. Tan, Grace E-Lynn.
format	Final Year Project
author	Chen, Yuliang. Foo, Suan Kit. Tan, Grace E-Lynn.
author_sort	Chen, Yuliang.
title	Mobile phones : a study on consumer behavioural intentions.
title_short	Mobile phones : a study on consumer behavioural intentions.
title_full	Mobile phones : a study on consumer behavioural intentions.
title_fullStr	Mobile phones : a study on consumer behavioural intentions.
title_full_unstemmed	Mobile phones : a study on consumer behavioural intentions.
title_sort	mobile phones : a study on consumer behavioural intentions.
publishDate	2008
url	http://hdl.handle.net/10356/10143
_version_	1770566716115386368

Mobile phones : a study on consumer behavioural intentions.

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