Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.

This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry.

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Bibliographic Details
Main Authors:	Lim, Daniel Kwok Wei., Saminathan Moghan.
Other Authors:	Sriramesh, Krishnamurthy
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Public opinion
Online Access:	http://hdl.handle.net/10356/1015
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1015
record_format	dspace
spelling	sg-ntu-dr.10356-10152019-12-10T14:36:37Z Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses. Lim, Daniel Kwok Wei. Saminathan Moghan. Sriramesh, Krishnamurthy Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Public opinion This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry. Bachelor of Communication Studies 2008-09-10T07:13:44Z 2008-09-10T07:13:44Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1015 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Public opinion
spellingShingle	DRNTU::Social sciences::Communication::Public opinion Lim, Daniel Kwok Wei. Saminathan Moghan. Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
description	This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry.
author2	Sriramesh, Krishnamurthy
author_facet	Sriramesh, Krishnamurthy Lim, Daniel Kwok Wei. Saminathan Moghan.
format	Final Year Project
author	Lim, Daniel Kwok Wei. Saminathan Moghan.
author_sort	Lim, Daniel Kwok Wei.
title	Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
title_short	Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
title_full	Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
title_fullStr	Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
title_full_unstemmed	Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
title_sort	quality of customer service in the retail industry in singapore : using the situational theory of publics to identify audience responses.
publishDate	2008
url	http://hdl.handle.net/10356/1015
_version_	1681046522630766592

Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.

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