Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.

• Main Authors: Lim, Daniel Kwok Wei., Saminathan Moghan.
• Other Authors: Sriramesh, Krishnamurthy
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Public opinion
• Online Access: http://hdl.handle.net/10356/1015
• Institution: Nanyang Technological University

This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry.