Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.

This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry.

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Bibliographic Details
Main Authors: Lim, Daniel Kwok Wei., Saminathan Moghan.
Other Authors: Sriramesh, Krishnamurthy
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1015
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Institution: Nanyang Technological University

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