Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.

This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry.

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書目詳細資料
Main Authors: Lim, Daniel Kwok Wei., Saminathan Moghan.
其他作者: Sriramesh, Krishnamurthy
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/1015
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