Case study on Karaoke Box Private Limited.

This report started with the discussion of Karaoke industry and the strong competitiveness which KBOX faces in this industry. SERVQUAL is identified by past researchers for its effective approach and its role in the analysis of the difference between customer expectations and perceptions.

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Bibliographic Details
Main Authors: Lee, Quan Feng., Chua, Yvonne Hui Lin., Ho, Li Xian.
Other Authors: Seet, Lip Chai
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10165
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Institution: Nanyang Technological University
Description
Summary:This report started with the discussion of Karaoke industry and the strong competitiveness which KBOX faces in this industry. SERVQUAL is identified by past researchers for its effective approach and its role in the analysis of the difference between customer expectations and perceptions.