Case study on Karaoke Box Private Limited.
This report started with the discussion of Karaoke industry and the strong competitiveness which KBOX faces in this industry. SERVQUAL is identified by past researchers for its effective approach and its role in the analysis of the difference between customer expectations and perceptions.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10165 |
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| Institution: | Nanyang Technological University |