How are credit card packages and cardholder behaviour affected by consumer's demographics?
This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior to...
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| 格式: | Final Year Project |
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2008
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| 在線閱讀: | http://hdl.handle.net/10356/10324 |
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sg-ntu-dr.10356-103242023-05-19T07:23:11Z How are credit card packages and cardholder behaviour affected by consumer's demographics? Gow, Yujie. Gwee, Li Ping. Ng, Mei Shan. Lee, Hon Sing Nanyang Business School DRNTU::Business::Finance This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior towards desirability, duration of usage, sequecing and usage priority. 2008-09-24T07:42:25Z 2008-09-24T07:42:25Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10324 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Finance |
| spellingShingle |
DRNTU::Business::Finance Gow, Yujie. Gwee, Li Ping. Ng, Mei Shan. How are credit card packages and cardholder behaviour affected by consumer's demographics? |
| description |
This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior towards desirability, duration of usage, sequecing and usage priority. |
| author2 |
Lee, Hon Sing |
| author_facet |
Lee, Hon Sing Gow, Yujie. Gwee, Li Ping. Ng, Mei Shan. |
| format |
Final Year Project |
| author |
Gow, Yujie. Gwee, Li Ping. Ng, Mei Shan. |
| author_sort |
Gow, Yujie. |
| title |
How are credit card packages and cardholder behaviour affected by consumer's demographics? |
| title_short |
How are credit card packages and cardholder behaviour affected by consumer's demographics? |
| title_full |
How are credit card packages and cardholder behaviour affected by consumer's demographics? |
| title_fullStr |
How are credit card packages and cardholder behaviour affected by consumer's demographics? |
| title_full_unstemmed |
How are credit card packages and cardholder behaviour affected by consumer's demographics? |
| title_sort |
how are credit card packages and cardholder behaviour affected by consumer's demographics? |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10324 |
| _version_ |
1772828055083941888 |