How are credit card packages and cardholder behaviour affected by consumer's demographics?

• المؤلفون الرئيسيون: Gow, Yujie., Gwee, Li Ping., Ng, Mei Shan.
• مؤلفون آخرون: Lee, Hon Sing
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Finance
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10324

This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior to...