Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.

The purpose of our research is to obtain a comprehensive understanding of the factors affecting customer retention. We hope that this would enable themed food and beverage establishments to better position themselves to increase survivability and profitability.

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Bibliographic Details
Main Authors:	Ng, Xinyao., Tng, Ziyang., Woon, David Ta Wei.
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10333
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10333
record_format	dspace
spelling	sg-ntu-dr.10356-103332023-05-19T05:41:37Z Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments. Ng, Xinyao. Tng, Ziyang. Woon, David Ta Wei. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of our research is to obtain a comprehensive understanding of the factors affecting customer retention. We hope that this would enable themed food and beverage establishments to better position themselves to increase survivability and profitability. 2008-09-24T07:42:30Z 2008-09-24T07:42:30Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10333 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ng, Xinyao. Tng, Ziyang. Woon, David Ta Wei. Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
description	The purpose of our research is to obtain a comprehensive understanding of the factors affecting customer retention. We hope that this would enable themed food and beverage establishments to better position themselves to increase survivability and profitability.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Ng, Xinyao. Tng, Ziyang. Woon, David Ta Wei.
format	Final Year Project
author	Ng, Xinyao. Tng, Ziyang. Woon, David Ta Wei.
author_sort	Ng, Xinyao.
title	Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
title_short	Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
title_full	Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
title_fullStr	Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
title_full_unstemmed	Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
title_sort	consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
publishDate	2008
url	http://hdl.handle.net/10356/10333
_version_	1770564226154233856

Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.

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