Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.

• Main Authors: Ng, Xinyao., Tng, Ziyang., Woon, David Ta Wei.
• Other Authors: Chung, Cindy Mann Yien
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10333
• Institution: Nanyang Technological University

The purpose of our research is to obtain a comprehensive understanding of the factors affecting customer retention. We hope that this would enable themed food and beverage establishments to better position themselves to increase survivability and profitability.