An exploratory study on consumers' purchase of counterfeits in the context of luxury designer brands.

• Main Authors: Koh, Christabel Sze Yinn., Lim, Serene Joo Shi., Ng, Carine Kai Ling.
• Other Authors: Ng, Sharon Sok Ling
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10335
• Institution: Nanyang Technological University

Counterfeiting has become an economic problem that is of international importance and it has led to the formulation of various countermeasures that are based on lawful, political, administrative/business techniques. The luxury goods industry is unique in that it is an industry that relies strictly o...