Carbonated beverage consumption of young adults in Singapore

Carbonated beverage consumption of young adults in Singapore

Carbonated drinks have been really popular; however sales have started to slow down. Although there has been much controversy about how unhealthy carbonated drinks are and after all the 'healthy living' campaigns by the government in different countries, carbonated drinks still rank as the...

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Main Authors: Cai, Tingting, Christy Tania Angwidjaja, Ho, Wen Ya
Other Authors: Leong, Choon Chiang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10401
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10401
record_format dspace
spelling sg-ntu-dr.10356-104012023-05-19T05:44:55Z Carbonated beverage consumption of young adults in Singapore Cai, Tingting Christy Tania Angwidjaja Ho, Wen Ya Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Carbonated drinks have been really popular; however sales have started to slow down. Although there has been much controversy about how unhealthy carbonated drinks are and after all the 'healthy living' campaigns by the government in different countries, carbonated drinks still rank as the No. 1 selling soft drink in the market. There has been past research attempts on consumption of beverages, however none has focused on carbonated drinks alone. Hence, this project attempts to investigate the consumption of carbonated drinks among young adults while focusing on Singapore. 2008-09-24T07:43:16Z 2008-09-24T07:43:16Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10401 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Cai, Tingting
Christy Tania Angwidjaja
Ho, Wen Ya
Carbonated beverage consumption of young adults in Singapore
description Carbonated drinks have been really popular; however sales have started to slow down. Although there has been much controversy about how unhealthy carbonated drinks are and after all the 'healthy living' campaigns by the government in different countries, carbonated drinks still rank as the No. 1 selling soft drink in the market. There has been past research attempts on consumption of beverages, however none has focused on carbonated drinks alone. Hence, this project attempts to investigate the consumption of carbonated drinks among young adults while focusing on Singapore.
author2 Leong, Choon Chiang
author_facet Leong, Choon Chiang
Cai, Tingting
Christy Tania Angwidjaja
Ho, Wen Ya
format Final Year Project
author Cai, Tingting
Christy Tania Angwidjaja
Ho, Wen Ya
author_sort Cai, Tingting
title Carbonated beverage consumption of young adults in Singapore
title_short Carbonated beverage consumption of young adults in Singapore
title_full Carbonated beverage consumption of young adults in Singapore
title_fullStr Carbonated beverage consumption of young adults in Singapore
title_full_unstemmed Carbonated beverage consumption of young adults in Singapore
title_sort carbonated beverage consumption of young adults in singapore
publishDate 2008
url http://hdl.handle.net/10356/10401
_version_ 1770567131562246144

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