Hypermarket convenience : its dimensions and implications on customer retention.

Hypermarket convenience : its dimensions and implications on customer retention.

This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Man...

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Main Authors: Seah, Sindee Pei Ling., Siriphan Songpitak., Tan, Choon Mei.
Other Authors: Nam, Inwoo
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10423
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10423
record_format dspace
spelling sg-ntu-dr.10356-104232023-05-19T07:23:12Z Hypermarket convenience : its dimensions and implications on customer retention. Seah, Sindee Pei Ling. Siriphan Songpitak. Tan, Choon Mei. Nam, Inwoo Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Managers can implement the strategies suggested to improve service performance and increase consumers’ repurchase intentions and their likelihood to recommend to others. 2008-09-24T07:43:30Z 2008-09-24T07:43:30Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10423 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Seah, Sindee Pei Ling.
Siriphan Songpitak.
Tan, Choon Mei.
Hypermarket convenience : its dimensions and implications on customer retention.
description This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Managers can implement the strategies suggested to improve service performance and increase consumers’ repurchase intentions and their likelihood to recommend to others.
author2 Nam, Inwoo
author_facet Nam, Inwoo
Seah, Sindee Pei Ling.
Siriphan Songpitak.
Tan, Choon Mei.
format Final Year Project
author Seah, Sindee Pei Ling.
Siriphan Songpitak.
Tan, Choon Mei.
author_sort Seah, Sindee Pei Ling.
title Hypermarket convenience : its dimensions and implications on customer retention.
title_short Hypermarket convenience : its dimensions and implications on customer retention.
title_full Hypermarket convenience : its dimensions and implications on customer retention.
title_fullStr Hypermarket convenience : its dimensions and implications on customer retention.
title_full_unstemmed Hypermarket convenience : its dimensions and implications on customer retention.
title_sort hypermarket convenience : its dimensions and implications on customer retention.
publishDate 2008
url http://hdl.handle.net/10356/10423
_version_ 1772825762996420608

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