Hypermarket convenience : its dimensions and implications on customer retention.

• Main Authors: Seah, Sindee Pei Ling., Siriphan Songpitak., Tan, Choon Mei.
• Other Authors: Nam, Inwoo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10423
• Institution: Nanyang Technological University

This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Man...