Re-adaptation of a service guarantee model for the local food and beverage industry.
Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10429 |
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| Institution: | Nanyang Technological University |
| Summary: | Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars. |
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