Re-adaptation of a service guarantee model for the local food and beverage industry.

• Main Authors: Lee, Hui Ming., Lim, Mui Khim., Low, Tze Hui.
• Other Authors: Murthy, Bvsan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/10429
• Institution: Nanyang Technological University

Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars.