Re-adaptation of a service guarantee model for the local food and beverage industry.

Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars.

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Bibliographic Details
Main Authors: Lee, Hui Ming., Lim, Mui Khim., Low, Tze Hui.
Other Authors: Murthy, Bvsan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10429
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10429
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spelling sg-ntu-dr.10356-104292023-05-19T07:23:08Z Re-adaptation of a service guarantee model for the local food and beverage industry. Lee, Hui Ming. Lim, Mui Khim. Low, Tze Hui. Murthy, Bvsan Nanyang Business School DRNTU::Business::Marketing::Customer services Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars. 2008-09-24T07:43:34Z 2008-09-24T07:43:34Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10429 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Customer services
spellingShingle DRNTU::Business::Marketing::Customer services
Lee, Hui Ming.
Lim, Mui Khim.
Low, Tze Hui.
Re-adaptation of a service guarantee model for the local food and beverage industry.
description Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars.
author2 Murthy, Bvsan
author_facet Murthy, Bvsan
Lee, Hui Ming.
Lim, Mui Khim.
Low, Tze Hui.
format Final Year Project
author Lee, Hui Ming.
Lim, Mui Khim.
Low, Tze Hui.
author_sort Lee, Hui Ming.
title Re-adaptation of a service guarantee model for the local food and beverage industry.
title_short Re-adaptation of a service guarantee model for the local food and beverage industry.
title_full Re-adaptation of a service guarantee model for the local food and beverage industry.
title_fullStr Re-adaptation of a service guarantee model for the local food and beverage industry.
title_full_unstemmed Re-adaptation of a service guarantee model for the local food and beverage industry.
title_sort re-adaptation of a service guarantee model for the local food and beverage industry.
publishDate 2008
url http://hdl.handle.net/10356/10429
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