Re-adaptation of a service guarantee model for the local food and beverage industry.
Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars.
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2008
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Online Access: | http://hdl.handle.net/10356/10429 |
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sg-ntu-dr.10356-104292023-05-19T07:23:08Z Re-adaptation of a service guarantee model for the local food and beverage industry. Lee, Hui Ming. Lim, Mui Khim. Low, Tze Hui. Murthy, Bvsan Nanyang Business School DRNTU::Business::Marketing::Customer services Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars. 2008-09-24T07:43:34Z 2008-09-24T07:43:34Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10429 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing::Customer services Lee, Hui Ming. Lim, Mui Khim. Low, Tze Hui. Re-adaptation of a service guarantee model for the local food and beverage industry. |
description |
Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars. |
author2 |
Murthy, Bvsan |
author_facet |
Murthy, Bvsan Lee, Hui Ming. Lim, Mui Khim. Low, Tze Hui. |
format |
Final Year Project |
author |
Lee, Hui Ming. Lim, Mui Khim. Low, Tze Hui. |
author_sort |
Lee, Hui Ming. |
title |
Re-adaptation of a service guarantee model for the local food and beverage industry. |
title_short |
Re-adaptation of a service guarantee model for the local food and beverage industry. |
title_full |
Re-adaptation of a service guarantee model for the local food and beverage industry. |
title_fullStr |
Re-adaptation of a service guarantee model for the local food and beverage industry. |
title_full_unstemmed |
Re-adaptation of a service guarantee model for the local food and beverage industry. |
title_sort |
re-adaptation of a service guarantee model for the local food and beverage industry. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/10429 |
_version_ |
1772825956663164928 |