The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry

• Main Authors: Shin, Youngran, Thai, Vinh V
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2014
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: https://hdl.handle.net/10356/104494; http://hdl.handle.net/10220/20257
• Institution: Nanyang Technological University

This paper aims to examine the impact of perceived Corporate Social Responsibility (CSR), with a focus on ethical and environment questions related to the constructs of Customer Satisfaction (CS), Relationship Maintenance (RM) and Customer Loyalty (CL), on determining the attitudinal and behaviou...