Procter & Gamble : oral care in China.

The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in...

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Main Authors:	Ivina., Siti Rohani Mohamed Idris., Tan, David Jia Wei.
Other Authors:	Gupta, Vivek
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/10451
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-104512023-05-19T07:23:09Z Procter & Gamble : oral care in China. Ivina. Siti Rohani Mohamed Idris. Tan, David Jia Wei. Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in the toothpaste and toothbrush markets. These competitors include international players, Colgate and Unilevel, and local players Aoqili, Liangmianzhen and Wuhan Jinchen. 2008-09-24T07:43:47Z 2008-09-24T07:43:47Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10451 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Ivina. Siti Rohani Mohamed Idris. Tan, David Jia Wei. Procter & Gamble : oral care in China.
description	The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in the toothpaste and toothbrush markets. These competitors include international players, Colgate and Unilevel, and local players Aoqili, Liangmianzhen and Wuhan Jinchen.
author2	Gupta, Vivek
author_facet	Gupta, Vivek Ivina. Siti Rohani Mohamed Idris. Tan, David Jia Wei.
format	Final Year Project
author	Ivina. Siti Rohani Mohamed Idris. Tan, David Jia Wei.
author_sort	Ivina.
title	Procter & Gamble : oral care in China.
title_short	Procter & Gamble : oral care in China.
title_full	Procter & Gamble : oral care in China.
title_fullStr	Procter & Gamble : oral care in China.
title_full_unstemmed	Procter & Gamble : oral care in China.
title_sort	procter & gamble : oral care in china.
publishDate	2008
url	http://hdl.handle.net/10356/10451
_version_	1772828662770434048

Procter & Gamble : oral care in China.

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