Procter & Gamble : oral care in China.

The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in...

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Bibliographic Details
Main Authors: Ivina., Siti Rohani Mohamed Idris., Tan, David Jia Wei.
Other Authors: Gupta, Vivek
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10451
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Institution: Nanyang Technological University

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