Procter & Gamble : oral care in China.

• Main Authors: Ivina., Siti Rohani Mohamed Idris., Tan, David Jia Wei.
• Other Authors: Gupta, Vivek
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10451
• Institution: Nanyang Technological University

The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in...