A comparision study on the effectiveness of advertising creative styles.

This is a qualitative report on the comparison between the effectiveness of two different advertising creative styles. Local and international advertisers who are vying for a share of the advertising dollars can benefit by understanding the target country’s perception towards different creative sty...

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Bibliographic Details
Main Authors:	Kwek, Mingda., Lin, Michelle Xinrong., Loy, Sharyn Xue Ling.
Other Authors:	Nam, Inwoo
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/10452
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10452
record_format	dspace
spelling	sg-ntu-dr.10356-104522023-05-19T06:08:59Z A comparision study on the effectiveness of advertising creative styles. Kwek, Mingda. Lin, Michelle Xinrong. Loy, Sharyn Xue Ling. Nam, Inwoo Nanyang Business School DRNTU::Business::Advertising This is a qualitative report on the comparison between the effectiveness of two different advertising creative styles. Local and international advertisers who are vying for a share of the advertising dollars can benefit by understanding the target country’s perception towards different creative styles and its influence in consumer’s buying intentions. Our findings will help guide advertisers and marketers in creating effective execution techniques in advertising, through the study of the two widely used advertising creative styles in Singapore. 2008-09-24T07:43:48Z 2008-09-24T07:43:48Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10452 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Kwek, Mingda. Lin, Michelle Xinrong. Loy, Sharyn Xue Ling. A comparision study on the effectiveness of advertising creative styles.
description	This is a qualitative report on the comparison between the effectiveness of two different advertising creative styles. Local and international advertisers who are vying for a share of the advertising dollars can benefit by understanding the target country’s perception towards different creative styles and its influence in consumer’s buying intentions. Our findings will help guide advertisers and marketers in creating effective execution techniques in advertising, through the study of the two widely used advertising creative styles in Singapore.
author2	Nam, Inwoo
author_facet	Nam, Inwoo Kwek, Mingda. Lin, Michelle Xinrong. Loy, Sharyn Xue Ling.
format	Final Year Project
author	Kwek, Mingda. Lin, Michelle Xinrong. Loy, Sharyn Xue Ling.
author_sort	Kwek, Mingda.
title	A comparision study on the effectiveness of advertising creative styles.
title_short	A comparision study on the effectiveness of advertising creative styles.
title_full	A comparision study on the effectiveness of advertising creative styles.
title_fullStr	A comparision study on the effectiveness of advertising creative styles.
title_full_unstemmed	A comparision study on the effectiveness of advertising creative styles.
title_sort	comparision study on the effectiveness of advertising creative styles.
publishDate	2008
url	http://hdl.handle.net/10356/10452
_version_	1770566804969619456

A comparision study on the effectiveness of advertising creative styles.

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