A comparision study on the effectiveness of advertising creative styles.
This is a qualitative report on the comparison between the effectiveness of two different advertising creative styles. Local and international advertisers who are vying for a share of the advertising dollars can benefit by understanding the target country’s perception towards different creative sty...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10452 |
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| Institution: | Nanyang Technological University |