A comparision study on the effectiveness of advertising creative styles.

• Main Authors: Kwek, Mingda., Lin, Michelle Xinrong., Loy, Sharyn Xue Ling.
• Other Authors: Nam, Inwoo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/10452
• Institution: Nanyang Technological University

This is a qualitative report on the comparison between the effectiveness of two different advertising creative styles. Local and international advertisers who are vying for a share of the advertising dollars can benefit by understanding the target country’s perception towards different creative sty...