Broad based study of hotel loyalty programs : the development and trends.
This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10460 |
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| Institution: | Nanyang Technological University |
| Summary: | This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards. |
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