Broad based study of hotel loyalty programs : the development and trends.

• Main Authors: Tan, Si Hui., Teh, Ling Wei., Teo, Cheryl Ying Ling.
• Other Authors: Leong, Choon Chiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/10460
• Institution: Nanyang Technological University

This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards.