Broad based study of hotel loyalty programs : the development and trends.

This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards.

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Bibliographic Details
Main Authors:	Tan, Si Hui., Teh, Ling Wei., Teo, Cheryl Ying Ling.
Other Authors:	Leong, Choon Chiang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services
Online Access:	http://hdl.handle.net/10356/10460
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10460
record_format	dspace
spelling	sg-ntu-dr.10356-104602023-05-19T06:08:59Z Broad based study of hotel loyalty programs : the development and trends. Tan, Si Hui. Teh, Ling Wei. Teo, Cheryl Ying Ling. Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing::Customer services This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards. 2008-09-24T07:43:52Z 2008-09-24T07:43:52Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10460 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services
spellingShingle	DRNTU::Business::Marketing::Customer services Tan, Si Hui. Teh, Ling Wei. Teo, Cheryl Ying Ling. Broad based study of hotel loyalty programs : the development and trends.
description	This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards.
author2	Leong, Choon Chiang
author_facet	Leong, Choon Chiang Tan, Si Hui. Teh, Ling Wei. Teo, Cheryl Ying Ling.
format	Final Year Project
author	Tan, Si Hui. Teh, Ling Wei. Teo, Cheryl Ying Ling.
author_sort	Tan, Si Hui.
title	Broad based study of hotel loyalty programs : the development and trends.
title_short	Broad based study of hotel loyalty programs : the development and trends.
title_full	Broad based study of hotel loyalty programs : the development and trends.
title_fullStr	Broad based study of hotel loyalty programs : the development and trends.
title_full_unstemmed	Broad based study of hotel loyalty programs : the development and trends.
title_sort	broad based study of hotel loyalty programs : the development and trends.
publishDate	2008
url	http://hdl.handle.net/10356/10460
_version_	1770564522413654016

Broad based study of hotel loyalty programs : the development and trends.

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